Public Networking Officer - Beijing

Job - 2014-07-15
More job ads can be found in . Please do submit your application letter and resume written in both Chinese and English

More job ads can be found in  .
Please do submit your application letter and resume written in both Chinese and Englis

Job title: Public Networking Officer
Valid from: 02 April 2014
Job grade: 3
Reports to: Head of Communications & Action Unit
Line manages: N/A

Overall purpose of the job
The Public Networking Officer is responsible for broadening Greenpeace non-financial supporters in mainland China and engaging them in online activities that help to achieve Greenpeace environmental mission.

The post holder is line managed by the Head of Communications & Action Unit and assumes responsibility in the development and execution of strategy to build and engage non-financial supporters in mainland China through online channels. The post holder may be assigned by the Line Manager to work in projects under the leadership of the Project Leaders.

The post holder will usually work in a team composed of campaign and communications staff. Effective work requires integrated approach and knowledge. The post holder may be assigned to work in projects which involve other Greenpeace offices.
Discretion is exercised in handling confidential and sensitive information.

Major functions / responsibilities

-Conceptual tasks, Strategy development and/or Project management
-Develop and execute strategy to engage non-financial supporters.
-Lead research to understand the profile and values of Greenpeace non-financial supporters in mainland China.
-Segment non-financial supporters to apply tailor made engagement strategy and tactics.
-Keep abreast of latest development in digital and social media, including how other NGOs, commercial entities and individuals engage their supporter and customer base, to ensure Greenpeace's engagement strategy is in line with external trends. Apply new tools and introduce new knowledge to work.
-Observe external debates and trends. Identify opportunities to engage non-financial supporters.


-Regular communication and interaction with non-financial supporters. Carry out online or offline activities to increase supporter engagement.
-Prepare textual and visual content. Run tests to optimize content, style and activities.
-Measure the performance of supporter relation on regular basis.
-Identify and reach out to key opinion leaders in online space.

Support/ Coaching/ Leadership

-Advise campaign projects on their supporter and public engagement strategy.
-Coordinate communications, campaign and action staff to align with the supporter engagement strategy.
-Train and guide campaign and communications staff to carry out effective supporter engagement strategy.

Compliance/ Keeping Framework Conditions

-Work closely with others, including peers in other Greenpeace offices, to ensure coherence of public messaging, alignment with Greenpeace global identity and values, and adherence to Greenpeace global communications protocols and standards.
-Budget control when carrying out online and offline activities or other supporter-related work plans.

Competency profile

Organization competencies

- Professionalism, in particular knowledge of cultivating network through digital and social media.
- Achievement, in particular demonstrated ability to understand, segment and engage target
- Interpersonal relationship, in particular ability to collaborate with others inside and outside of work.
- Knowledge sharing
- Values diversity, in particular understanding and respect of different values of Greenpeacer supporters.
- Innovation Functional competencies


- Knowledge and/or experience in public engagement (mobilization of people)
- Knowledge of and/or experience in using communication tools (e.g.: audience analysis, message testing and surveys)
- Knowledge and/or experience in/with in managing volunteers and developing  volunteerism
- Knowledge and/or experience in on-line marketing
- Knowledge and/or experience in online editorial practices
- Skills in written and verbal communication
- Fluency in written and spoken native language
- Fluency in written and spoken English

Method related

-Time management
-Analytical skills
-Planning & Organizing

Social/self competencies

- Resilient and determined
- Assertive
- Ability to motivate and instill passion
-Outgoing & confident
- Aesthetic sense (helping to make good choices in graphics, layouts, …)
- Build and manage relationships with supporters

Leadership competencies

-Ability to influence and create consensus
- Strategic Orientation


- Commitment to the mission, principles and values of Greenpeace.
- Commitment to, and demonstrated ability to work well as part of a team.
- Self-driven and able to work independently
- Willingness to learn and share

Specific Work Environment

- The position works in a standard office environment, and is required to travel to other Greenpeace offices, campaign locations or locations where environmental problems require the presence of Greenpeace representatives.
- Be on call after working hours and on weekends as requested.
- Ability to work across a variety of issues, under pressure of deadlines and changing priorities.

As we receive a large number of applications for our advertised positions, we are unable to respond to applicants who are not invited for interview. We apologize for this in advance.
Please send your application letter and full English and Chinese resume with current and expected salary to: (for positions based in mainland China)
All information collected for recruitment purpose only. Only short-listed candidates will be notified and we do not accept any calls or visits in the first instance.