Big news: APP commits to end deforestation!

Feature Story - 5 February, 2013
The impossible might be happening. After more than 10 years of campaigning against Asia Pulp & Paper, one of the biggest companies responsible for rainforest destruction, the company has agreed to immediately halt any further deforestation and develop a comprehensive forest conservation policy.

If this policy is successfully implemented, it will be huge step towards reforming Indonesia’s paper industry, protecting its rainforests and the remaining Sumatran tigers that call that place home.

Remember our recent victories with Mattel, Lego, IGA and KFC? When big companies like these started ditching their contracts with APP, it helped persuade the company to make this new commitment.

Down here in Australia, we’ve played an incredibly important part of this win (our colleagues at Greenpeace HQ in Amsterdam often referred to us as the “secret weapon in the campaign!). As well as joining in international work against the likes of customers like Mattel, Paperlinx, KCF, Fuji Xerox and others, we’ve taken it right to the doorstep of APP subsidiaries, Solaris and Collins Debden. The loss of IGA led to a mothballing of their Australian factory.

While we celebrate the potential of today's announcement, this is only the beginning. We’ve witnessed previous broken commitments before, so the real work lies ahead of us as we make sure APP backs up its commitment with real on-the-ground action.

Here’s a basic breakdown of what you helped to make happen. APP has:

  • Created a moratorium on clearance of natural forests and peat lands
  • Agreed to protect all forest lands across its supply chain
  • Committed to begin a policy-making process to resolve and avoid social conflicts
  • Agreed to independent monitoring of its progress.

As of now, Greenpeace has suspended its active campaigning against the company. This will allow the company time to deliver on their commitments. We will continue to push for real results, while continuing our campaigning to convince other paper companies to follow suit.

If you ever need proof that people power can make the world a better place, this campaign is it. For years, millions of people have signed petitions, sent emails, tweeted, liked and shared Facebook posts. And without that, we wouldn’t have been able to drum up the large scale pressure.

We’re going to keep moving forward to ensure this agreement is honoured, and to try and put a stop to other companies destroying the forests.

Finally, here’s some of our favourite pics from our recent campaign actions. Enjoy!

KFC Street Theatre in Quezon City
Greenpeace activists dressed as tigers, perform street theatre in front of a KFC outlet in Quezon City. The activists expose the fast-food company's secret recipe: "forest destruction."

KFC Protest at APP Concession in Riau
Greenpeace activists place a huge piece of KFC ‘packaging’, bearing the words "KFC: Junking The Jungle" at the centre of a piece of recently destroyed peatland forest - once the habitat of the endangered Sumatran tiger, in Senepis, Rokan Hilir.

Action at Mattel in Australia

Greenpeace activists converge at Mattel's Melbourne Headquarters dressed as endangered Sumatran tigers while a "Barbie" activist cavorts with a pink chainsaw. The action follows revelations that the packaging for Mattel's "Barbie" doll, the most famous toy in the world, is produced using pulp from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger.

Asia Pulp and Paper Action in Australia

Greenpeace activists dressed as orangutans protest in front of the venue where Asia Pulp and Paper (APP)'s closed door 'certification workshop' is taking place, to expose the company as a notorious rainforest destroyer and its greenwashing agenda.